| Format | Tool | Procedures for Lib staff, responsibilities | Procedures for LLP orgs, responsibilities | Target group | Main purpose of the tools: | ||
|---|---|---|---|---|---|---|---|
| Project info | key activities | outputs | |||||
| personal | |||||||
| Interviews (Face-to-face interviews, Skype, telephone…) | Inform the library users about an LLP and the printed/electronic information available, advise and consult about a LLP and recommend | Train the librarians, supply them with current data, information and materials on an LLP, communicate on regular basis | Library users, =potential LLP trainees | X | |||
| Meetings, workshops, seminars, conferences | Invite the audience, organize the events, provide space, use every library event to inform about an LLP | Prepare materials on an LLP to be presented at events, e.g., lectures, issues to be discussed | Library professionals, NGOs, gov’t & local authorities =partners, trainers, decisionmakers |
X | |||
| physical | |||||||
| Presentation of printed documents, e.g. logo, flyers, leaflets, brochures, posters, books, training materials, registration forms, + other promotional materials (postcards, photo books, comics, pencils, notepads, t-shirts with logo, …) | Display and present the documents and materials in the library space, circulate the materials to other relevant libraries and cooperating institutions, distribute them during social library events | Provide the library with ready-made documents and materials | Library users, public, participants of social library events=potential LLP trainees | X | X | ||
| virtual | |||||||
| Provide electronic content, e.g. , LLP web page/LLP social networks/LLP internet forum, discussion group, registered web | Advertise and link to LLP content (text, banners, video) in different library virtual tools (library web pages, library social networks, e.g., Facebook, YouTube, Foursquare, Twitter, Second Life, LinkedIn, etc.) | Build and maintain e-Toolbox, provide the library with the links and inform on updates | Library users, other libraries, broad public =potential LLP trainees |
X | |||
| Distribute newsletters by email and listserv | Send newsletters on an LLP to relevant and cooperating libraries and institutions by email, listserv or RSS | Supply the library with ready-made newsletters | Library professionals, academicians, teachers, workers of NGOs, civil servants and officials (e.g. Labor offices, Ministries), etc. =partners, trainers, academics, decisionmakers |
X | |||
| News (on Facebook) | Update and publish news on an LLP on library social network (e.g., Facebook) | Supply the library with updated information on a LLP, provide link to LLP Facebook | Library users, other libraries, public =potential LLP trainees |
X | |||
| Articles | Placing articles on an LLP in electronic library periodicals | Supply the library with details for the article to be published | Library professionals =partners, trainers |
X | |||
| e-learning | Provide available library e-learning platform (e.g., Moodle), administrate and maintain training material | Develop e-learning training material, cooperate with the library during programming | LLP trainees | X | |||
| other PR tools | |||||||
| Organize press conference, press releases | Address befriended and cooperating traditional media – press, radio, TV; publish press releases on Facebook and library web | Supply the library with the official announcement for the press, present to the involved media | General public =potential LLP trainees, partners, trainers, academia, decision makers |
X | |||
| Other creative PR tools, e.g., competitions, games, exhibitions, concerts, relevant beneficiary events | Organize PR event with the focus on LLP presentation, provide space & resources | Create PR event to promote a LLP, collaborate with the library on logistics | General public =potential LLP trainees, partners, trainers, academia, decisionmakers |
X | |||